A lack of diversity was a precursor to the crisis:
 Reiterating Doritos, Pepsi cola controversies

A central tenet of the PR-profession is dealing with an onset crisis. This for instance was a central theme of Kim’s article exploring the crisis response for Pepsi’s ad (left below). This was also the case in Esmee’s article, which explored crisis response to Dorito’s publicized marketing idea (right below). This article builds on this work of Kim and Esmee, in that it recognizes that it is relevant to study crisis. Though, the focus shifts in this article from crisis response to crisis prevention. As it is arguably also true for the PR-profession that prevention is better than cure. The perspective taken in this blog is that workplace diversity can serve as a preventive measure to crisis.